Click-through rates increased by an average of 231%. The average uplift in click-through rates from emails and on-site messages was 30.49%. “Across all six clients we studied, the results proved the value of using countdown timers: SaleCycle did their own Black Friday case study, reviewing email campaigns for six of their clients. The click to open rate (CTOR) almost doubled to 24%, whereas most emails average a CTOR of 7% – 17%. They had a 400% higher conversion rate in these Black Friday emails than in prior emails. The Diamond Store had impressive results with a countdown timer in one of their recent Black Friday email campaigns. This is yet another reason why countdown timers work so effectively in emails.īut how about some data to prove we’re not just saying stuff for fun? The proof is in the pudding data These things fall in the “do it now” category - which is exactly where your emails land when:ġ - They have a countdown timer that forces urgency.Ģ - The offer is important to your prospect. Using copywriting formulas, we can use our reader’s fear of missing out as a catalyst for action.Īccording to the Eisenhower Decision Matrix(made popular by Stephen Covey in his book “ The 7 Habits of Highly Effective People“), tasks that are both urgent and important should be prioritized. We can use this desire to our advantage in our copywriting. Great news for marketers and copywriters. When an item is limited, exclusive, or unavailable, it is more desirable-quite the conundrum for most of us humans. “When an object or resource is less readily available (e.g, due to limited quantity or time), we tend to perceive it as more valuable.” Cialdini, 2008 They work based on the psychological principles of scarcity and urgency. This is why countdown timers continue to work, despite how many other things have changed. No matter where or when these strategies appear in our life.” Carolyn Beaudoin - Copyhackers “Human beings will consistently behave like, well… humans. But as marketers, we can take solace that some things remain largely the same - like human behavior. In this post, we’ll focus on their effectiveness in emails.
Like the example below, most countdown timers include seconds, minutes, hours, and days.Ĭountdown timers are used on product pages, landing pages, sales pages, and in emails. The placement and frequency of your countdown timers can impact their performance.Ī countdown timer is an animated gif - usually a digital clock - that counts down to a specific deadline.
This is definitely not what you want for your store. In the end, they might end up checking out all your products and still end up not buying a thing. The reason is that people often love comparing prices on different websites before making a purchase – that is if they eventually do. One of the challenges most Shopify merchants battle with is getting visitors to make a purchase instead of just perusing their website. Are you on the market for the best countdown timer app for your Shopify store? Read on because we are about to share the best countdown timer apps for Shopify in this roundup review.
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